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Centrica British Gas – Staines, United Kingdom
Digital Analytics Manager
Sep/2017 – April/2018
Technology: Adobe Analytics, React Native, Signal
– Analysed, identified, and helped solve problems or enhance features and functionalities on app and web.
– Project lead the analytics implementation on new next generation app, this did include defining KPI and gathering business requirements for better understating of user behavior and increase conversion.
– Participated in GDPR meetings to provide consultancy towards best possible solutions.
– Analysed and determined data related to surveys and client engagements.
– Managed the creation analytics solution documents, scheduled reports and application performance dashboards.
– Introduced and implemented new data layer, first party cookie and visitor API.
– Translated app analysis into new product concepts, plus projections on performance for new app features and functionalities.

JellyFish UK – Reigate, United Kingdom
Digital Analytics Consultant
Aug/2017 – Sep/2017
Technology: Google Analytics 360, Adobe Analytics, GTM, Ensighten
– Provided consultancy toward Google Analytics and Google Tag Manager implementation and auditing.
– Worked in parallel with digital analytic director to deliver a small Google Analytics project. – London, United Kingdom
Lead Analytics Implementation Consultant
April/2017 – July/2017
Technology: Adobe Analytics, Jira, RECT, jQuery, Signal, Git, HTML, Android, iOS
– Successfully defined new process for requirement gathering, task management and analytics project scoping.
– Managed the migration of legacy code from jQuery to REACT by working closely with developers.
– Partnered successfully with ASOS analysts to produce global tracking framework for next generation Apps.
– Provided consultancy towards Adobe analytics implementation on Android and iOS Apps.

ADOBE – London, United Kingdom
Senior Digital Analytics Consultant
Oct/2016 – April/2017
Technology: Adobe Analytics, Adobe Target, Adobe AEM, Tealium, CRM Data, JavaScript, HTML, CSS, Android, iOS
– Managed the migration of Adobe Marketing Cloud products into the HSBC new platforms.
– Successfully delivered strategies towards audience attributing modelling by working closely with clients.
– Trained, coached and mentored HSBC staff to ensure smooth adoption of new analytics program.
– Participated in requirements meetings and data mapping sessions to understand business needs.
– Recommended analytics improvements based on digital data by providing presentations and training

Accenture – London, United Kingdom
Digital Analytics Consultant
July/2016 – Oct/2016
Technology: Adobe Analytics, Optimizely, JavaScript, HTML, CSS, Android, iOS, BrightScript
– Managed the creation of products performance dashboards for NowTV Global
– Managed the data standardization and usage to ensure data integrity.
– Led the development teams that created the digital analytic tracking for SKY NowTV.
– Collaborated with the product, marketing and insight teams to launch products on time and within budget.
– Identified and documented project requirements, assumptions, business impacts, risks and scope exclusions.
– Worked closely with big data teams to audit and identify data gaps in data lakes.

News UK – London, United Kingdom
Digital Analytics Consultant
Jan/2015 – July/2016
Technology: Adobe Analytics, Google Big Query, Tableau, SAS, Tealium, JavaScript, HTML, CSS, Android, iOS
– Managed data gathering and reporting of digital products by consolidating Adobe Analytics
– Reported directly to the director of sales and performance by providing week on week audience growth reports
– Implemented user acceptance testing with a focus on documenting defects and executing test cases.
– Manage the requirements gathering and analysed procedures to see if meet changing business needs.

HeathWallace – Reading, United Kingdom
Digital Analytics & Optimisation Consultant
July/2014 – Jan/2015
Technology: Adobe Target, Webtrends, JavaScript, HTML, CSS
– Successfully managed optimisation projects for Nationwide building society.
– Worked closely with HSBC product teams to define and identify KPI.
– Delivered analytical solutions based on HSBC requirements.
– Participated in various incentive programs and contests designed to support achievement of production goals.

IG Group – London, United Kingdom
Digital Analytics Manager
Feb/2014 – July/2014
Technology: Adobe Analytics, Adobe Data Workbench, JavaScript, HTML, CSS, Android, iOS
– Achieved great level of satisfactions by working closely with internal project stakeholders.
– Collaborated with products owners and development managers to define best analytic practices.
– Hired and trained two data scientist to work on the marketing channel attribution modelling and supervised marketing channel strategies.

Channel 4 Television – London, United Kingdom
Digital Analytic Consultant
July/2013 – Feb/2014
Technology: Adobe Analytics, JavaScript, HTML, ActionScript, Andorid, iOS
– Managed the coordination of Adobe Analytics across all digital platforms.
– Conducted meetings with key stakeholders to collect information on business processes and user requirements.

Cognifide – London, United Kingdom
Digital Analytics Consultant
April/2013 – July/2013
Technology: Adobe Analytics, Adobe Target, Adobe AEM, JavaScript, HTML, CSS, Android, iOS
– Provided consultancy towards digital analytic and data gathering using Adobe Analytics and Target.
– Worked on analytics and optimisation projects for SHELL, Novo Nordisk and Direct Line. – London, United Kingdom
Web Analytics Implementation Manager
July/2012 – April/2014
Technology: Adobe Analytics, TagMan, Tealium, JavaScript, HTML, CSS, Android, iOS
– Managed the technology that delivered the digital analytics across the
– Worked closely with the developers to implement the solution required for analytical projects.

SKY – London, United Kingdom
Technical Digital Analyst
May/2011 to Jun/2012
Technology: Adobe Analytics, Adobe Target, JavaScript, HTML, CSS, Android, iOS
– Worked in parallel with the product owners and development teams to define and develop analytical solutions.
– Managed the creation of analytical solution based on business requirements.

High Media Tech – London, United Kingdom
Web Development Team Lead
April/2009 – May/2011
Technology: Google Analytics, WordPress, Joomla, JavaScript, Java, HTML, CSS
– Supervised and provided direction to four technical team members.
– Proposed technical feasibility solutions for new functional designs.

Learning nexus – London, United Kingdom
Delivery Manager
Jun/2007 – April/2009
Technology: AICC, SCROM, JavaScript, HTML, CSS, Photoshop
– Managed the delivery of eLearning projects
– Managed the creation of technical documentation, testing, implementation and user training


University of Westminster
Sep/2004 – Oct/2007
Software Engineering (Internet Computing) – London